Working on Apiture’s Future-State Platform Initiative was one of the most transformative experiences of my career. As Principal UI/UX Designer, I was immersed in designing at the intersection of AI, digital banking, and large-scale enterprise systems—where every decision carried real-world impact for financial institutions and the millions of customers they serve. The complexity of the platform pushed me to think beyond screens and features, forcing me to design cohesive experience ecosystems that could scale across products, channels, and regulatory environments.
Nathan Ellis
PRINCIPAL PRODUCT DESIGNER
Working on Apiture’s Future-State Platform Initiative was one of the most transformative experiences of my career. As Principal UI/UX Designer, I was immersed in designing at the intersection of AI, digital banking, and large-scale enterprise systems—where every decision carried real-world impact for financial institutions and the millions of customers they serve. The complexity of the platform pushed me to think beyond screens and features, forcing me to design cohesive experience ecosystems that could scale across products, channels, and regulatory environments.
Nathan Ellis
PRINCIPAL PRODUCT DESIGNER
I led end-to-end design strategy across online banking, innovation initiatives, and emerging Conversational AI solutions, partnering closely with product leaders, engineers, and executive stakeholders to define what the future of digital banking could look like. Translating deeply complex workflows into intuitive, human-centered experiences challenged me to operate at a higher level of systems thinking, balancing usability, accessibility, compliance, and technical feasibility at every step. Designing AI-driven chat and voice experiences further stretched my craft, requiring me to think about conversation, context, and trust in entirely new ways.
I led end-to-end design strategy across online banking, innovation initiatives, and emerging Conversational AI solutions, partnering closely with product leaders, engineers, and executive stakeholders to define what the future of digital banking could look like. Translating deeply complex workflows into intuitive, human-centered experiences challenged me to operate at a higher level of systems thinking, balancing usability, accessibility, compliance, and technical feasibility at every step. Designing AI-driven chat and voice experiences further stretched my craft, requiring me to think about conversation, context, and trust in entirely new ways.
Creative сhallenges
Design a secure, AI-enabled Business Banking experience that transforms complex financial data into clear, actionable insights for both internal teams and external customers—while meeting enterprise security, regulatory compliance, and accessibility standards, and ensuring the platform is inclusive, usable, and trustworthy for all users across a highly regulated banking environment.
I solved for this by mapping the full end-to-end user journey to uncover friction points, redundancies, and breakdowns across every product line. From there, I streamlined bottlenecks in both workflows and interactions, introduced key features—including AI-powered insights—to improve data visibility and user behavior awareness, and shaped a more intuitive business banking experience that makes running a business easier through automation and intelligent support. I also pushed a mobile-first mindset across retail banking products, ensuring the experience stayed fast, flexible, and built for how users actually bank today.
Creative сhallenges
Design a secure, AI-enabled Business Banking experience that transforms complex financial data into clear, actionable insights for both internal teams and external customers—while meeting enterprise security, regulatory compliance, and accessibility standards, and ensuring the platform is inclusive, usable, and trustworthy for all users across a highly regulated banking environment.
I solved for this by mapping the full end-to-end user journey to uncover friction points, redundancies, and breakdowns across every product line. From there, I streamlined bottlenecks in both workflows and interactions, introduced key features—including AI-powered insights—to improve data visibility and user behavior awareness, and shaped a more intuitive business banking experience that makes running a business easier through automation and intelligent support. I also pushed a mobile-first mindset across retail banking products, ensuring the experience stayed fast, flexible, and built for how users actually bank today.
User experience focus
In a world driven by speed and efficiency, we focused on three core UX pillars: simplicity, consistency, and responsiveness.
We began by stripping away unnecessary complexity—mapping workflows, removing redundant steps, and reducing cognitive load so users could complete tasks with minimal friction. We then established consistency through a unified design system, ensuring patterns, components, and interactions behaved the same across every product, role, and device, allowing users to move confidently through the platform without relearning how things worked. Finally, we prioritized responsiveness by designing adaptive layouts, real-time feedback, and mobile-first interactions that kept the experience fast, fluid, and accessible wherever and however users needed to engage.
User experience focus
In a world driven by speed and efficiency, we focused on three core UX pillars: simplicity, consistency, and responsiveness.
We began by stripping away unnecessary complexity—mapping workflows, removing redundant steps, and reducing cognitive load so users could complete tasks with minimal friction. We then established consistency through a unified design system, ensuring patterns, components, and interactions behaved the same across every product, role, and device, allowing users to move confidently through the platform without relearning how things worked. Finally, we prioritized responsiveness by designing adaptive layouts, real-time feedback, and mobile-first interactions that kept the experience fast, fluid, and accessible wherever and however users needed to engage.
Latest projects
Mobile App Design
Information Architecture
Fifth Third Bank Digital Modernization
Flagship digital transformation initiative, focused on modernizing core banking systems.
Mobile App Design
Information Architecture
Fifth Third Bank Digital Modernization
Flagship digital transformation initiative, focused on modernizing core banking systems.
Information Architecture
Research & Discovery
Logistics Management SAAS Design
Advanced, real-time insight platform specifically designed to optimize robotic-first warehouse operations.
Information Architecture
Research & Discovery
Logistics Management SAAS Design
Advanced, real-time insight platform specifically designed to optimize robotic-first warehouse operations.
Latest projects
Mobile App Design
Information Architecture
Fifth Third Bank Digital Modernization
Flagship digital transformation initiative, focused on modernizing core banking systems.
Information Architecture
Research & Discovery
Logistics Management SAAS Design
Advanced, real-time insight platform specifically designed to optimize robotic-first warehouse operations.
