Working on Fifth Third Bank’s Digital Modernization initiative was a defining experience in my career, exposing me to the complexity of large-scale financial systems, regulatory constraints, and enterprise-level user needs. The depth of collaboration, research, and problem-solving required strengthened my ability to design with precision, empathy, and strategic intent, making me a more confident and effective product designer.
Nathan Ellis
SENIOR DIGITAL PRODUCT DESIGNER
Working on Fifth Third Bank’s Digital Modernization initiative was a defining experience in my career, exposing me to the complexity of large-scale financial systems, regulatory constraints, and enterprise-level user needs. The depth of collaboration, research, and problem-solving required strengthened my ability to design with precision, empathy, and strategic intent, making me a more confident and effective product designer.
Nathan Ellis
SENIOR DIGITAL PRODUCT DESIGNER
This effort reimagined how retail bankers, tellers, and cross-departmental stakeholders interact with customer data—consolidating fragmented legacy tools into a unified, intuitive interface. By establishing a cohesive design system and optimized information architecture, the platform enables faster, more accurate customer service, improved operational continuity, and a scalable foundation for future innovation across Fifth Third’s enterprise ecosystem.
This effort reimagined how retail bankers, tellers, and cross-departmental stakeholders interact with customer data—consolidating fragmented legacy tools into a unified, intuitive interface. By establishing a cohesive design system and optimized information architecture, the platform enables faster, more accurate customer service, improved operational continuity, and a scalable foundation for future innovation across Fifth Third’s enterprise ecosystem.
Creative сhallenges
Address the growing fragmentation, inefficiency, and inconsistency across Fifth Third Bank’s digital and in-branch systems, which had been built over decades of siloed product development and legacy technology. Retail bankers, operations teams, and support staff were forced to navigate multiple disconnected tools to serve a single customer, increasing errors, slowing service, and degrading both employee and customer experiences.
I solved for this by challenging entrenched norms, introducing AI-driven capabilities and innovative features, and building executive buy-in to enable meaningful enterprise-wide transformation.
Creative сhallenges
Address the growing fragmentation, inefficiency, and inconsistency across Fifth Third Bank’s digital and in-branch systems, which had been built over decades of siloed product development and legacy technology. Retail bankers, operations teams, and support staff were forced to navigate multiple disconnected tools to serve a single customer, increasing errors, slowing service, and degrading both employee and customer experiences.
I solved for this by challenging entrenched norms, introducing AI-driven capabilities and innovative features, and building executive buy-in to enable meaningful enterprise-wide transformation.
User experience focus
This project required designing for a highly diverse user ecosystem, spanning retail bankers, branch managers, call center agents, and back-office operations teams—each with distinct workflows, priorities, and regulatory responsibilities. Balancing these competing needs within a single unified platform demanded rigorous user research, role-based experience modeling, and a flexible design architecture that could adapt to each persona while preserving consistency, efficiency, and compliance across the enterprise.
The redesigned interface consolidates all customer account data—from checking and savings to loans and investments—into a single, streamlined view. Associates no longer need to toggle between multiple systems or applications to locate critical information. This unified experience enhances speed, reduces errors, and delivers a more intuitive workflow for users managing clients with complex financial portfolios.
User experience focus
This project required designing for a highly diverse user ecosystem, spanning retail bankers, branch managers, call center agents, and back-office operations teams—each with distinct workflows, priorities, and regulatory responsibilities. Balancing these competing needs within a single unified platform demanded rigorous user research, role-based experience modeling, and a flexible design architecture that could adapt to each persona while preserving consistency, efficiency, and compliance across the enterprise.
The redesigned interface consolidates all customer account data—from checking and savings to loans and investments—into a single, streamlined view. Associates no longer need to toggle between multiple systems or applications to locate critical information. This unified experience enhances speed, reduces errors, and delivers a more intuitive workflow for users managing clients with complex financial portfolios.
Latest projects
Web Design
Conversational AI Design
UI UX Design
Future-State Platform Design Initiative
Intuitive Business Banking experience integrating AI-driven insights and intelligent automation.
Web Design
Conversational AI Design
UI UX Design
Future-State Platform Design Initiative
Intuitive Business Banking experience integrating AI-driven insights and intelligent automation.
Information Architecture
Research & Discovery
Logistics Management SAAS Design
Advanced, real-time insight platform specifically designed to optimize robotic-first warehouse operations.
Information Architecture
Research & Discovery
Logistics Management SAAS Design
Advanced, real-time insight platform specifically designed to optimize robotic-first warehouse operations.
Latest projects
Web Design
Conversational AI Design
UI UX Design
Future-State Platform Design Initiative
Intuitive Business Banking experience integrating AI-driven insights and intelligent automation.
Information Architecture
Research & Discovery
Logistics Management SAAS Design
Advanced, real-time insight platform specifically designed to optimize robotic-first warehouse operations.
