Breadbox was a deeply personal passion project for me, born out of a love for food, family, and the way shared experiences bring people together. Designing it allowed me to blend storytelling, community, and technology into a single platform that turns cooking into something social, joyful, and human. More than just an app, Breadbox represents my belief that the best digital experiences don’t just solve problems—they create connection.
Nathan Ellis
SENIOR UI UX DESIGNER
Breadbox was a deeply personal passion project for me, born out of a love for food, family, and the way shared experiences bring people together. Designing it allowed me to blend storytelling, community, and technology into a single platform that turns cooking into something social, joyful, and human. More than just an app, Breadbox represents my belief that the best digital experiences don’t just solve problems—they create connection.
Nathan Ellis
SENIOR UI UX DESIGNER
Breadbox was born so home-grown chefs can showcase their skills while food lovers watch, learn, or cook along in real time. To make the experience seamless, Breadbox integrates with local grocery delivery services, allowing users to order recipe ingredients on demand—turning inspiration into a meal with just a few taps.
Breadbox was born so home-grown chefs can showcase their skills while food lovers watch, learn, or cook along in real time. To make the experience seamless, Breadbox integrates with local grocery delivery services, allowing users to order recipe ingredients on demand—turning inspiration into a meal with just a few taps.
Creative сhallenges
Blend food, experience, and lifestyle into a single social platform. Design an inviting brand identity with a clean, modern aesthetic and sharp, high-quality imagery, while still supporting powerful social and commerce-driven functionality behind the scenes.
I accomplished this by starting with the emotional core of the experience—how people feel when they cook, share, and gather around food—and letting that guide every design decision. I built a warm, inviting brand system paired with clean layouts and high-contrast, story-driven imagery that made the platform feel both cozy and modern. At the same time, I designed streamlined flows for discovery, live cooking, and ingredient ordering so the technology stayed out of the way and the experience felt effortless. By balancing visual warmth with thoughtful UX and intuitive interactions, Breadbox became a space where food, community, and lifestyle could come together naturally.
Creative сhallenges
Blend food, experience, and lifestyle into a single social platform. Design an inviting brand identity with a clean, modern aesthetic and sharp, high-quality imagery, while still supporting powerful social and commerce-driven functionality behind the scenes.
I accomplished this by starting with the emotional core of the experience—how people feel when they cook, share, and gather around food—and letting that guide every design decision. I built a warm, inviting brand system paired with clean layouts and high-contrast, story-driven imagery that made the platform feel both cozy and modern. At the same time, I designed streamlined flows for discovery, live cooking, and ingredient ordering so the technology stayed out of the way and the experience felt effortless. By balancing visual warmth with thoughtful UX and intuitive interactions, Breadbox became a space where food, community, and lifestyle could come together naturally.
User experience focus
The user experience for Breadbox was centered on making cooking feel fun, social, and effortlessly shareable. Every interaction was designed to remove friction so users could focus on creating, discovering, and connecting, rather than figuring out how the app worked. By keeping participation simple—whether posting a dish, joining a live cook-along, or exploring new recipes—the platform invites users of all skill levels to jump in and feel confident sharing their kitchen creations in ways that inspire and bring people together.
New users are encouraged to introduce themselves to new flavors and experiences by discovering ingredients and dishes they may have never tried before. To make that journey feel easy and inviting, the platform connects them with other users they find inspiring, allowing them to explore shared recommendations, recipes, and culinary stories in a natural, social way.
User experience focus
The user experience for Breadbox was centered on making cooking feel fun, social, and effortlessly shareable. Every interaction was designed to remove friction so users could focus on creating, discovering, and connecting, rather than figuring out how the app worked. By keeping participation simple—whether posting a dish, joining a live cook-along, or exploring new recipes—the platform invites users of all skill levels to jump in and feel confident sharing their kitchen creations in ways that inspire and bring people together.
New users are encouraged to introduce themselves to new flavors and experiences by discovering ingredients and dishes they may have never tried before. To make that journey feel easy and inviting, the platform connects them with other users they find inspiring, allowing them to explore shared recommendations, recipes, and culinary stories in a natural, social way.
Latest projects
Mobile App Design
Information Architecture
Fifth Third Bank Digital Modernization
Flagship digital transformation initiative, focused on modernizing core banking systems.
Mobile App Design
Information Architecture
Fifth Third Bank Digital Modernization
Flagship digital transformation initiative, focused on modernizing core banking systems.
Web Design
Conversational AI Design
UI UX Design
Future-State Platform Design Initiative
Intuitive Business Banking experience integrating AI-driven insights and intelligent automation.
Web Design
Conversational AI Design
UI UX Design
Future-State Platform Design Initiative
Intuitive Business Banking experience integrating AI-driven insights and intelligent automation.
Latest projects
Mobile App Design
Information Architecture
Fifth Third Bank Digital Modernization
Flagship digital transformation initiative, focused on modernizing core banking systems.
Web Design
Conversational AI Design
UI UX Design
Future-State Platform Design Initiative
Intuitive Business Banking experience integrating AI-driven insights and intelligent automation.
